Visit California

California: The Ultimate Playground

California is The Ultimate Playground, where every traveller can find their version of joy, adventure, and inspiration. From sun-soaked beaches and snow-capped mountains to iconic cities and hidden gems, California delivers the extraordinary in every direction.

Visit California, the state’s official destination marketing organization, brings the spirit of the Golden State to life on the global stage. With 12 diverse tourism regions, California invites visitors to road trip the Pacific Coast Highway, sip world-class wines in Napa and Sonoma, explore legendary national parks like Yosemite, and soak up culture in cities like San Francisco, Los Angeles, and San Diego.

Whether you’re chasing thrills or quiet moments, California offers something for everyone: epic family adventures, awe-inspiring natural wonders, Michelin-starred dining, unforgettable festivals, and year-round outdoor action; from surfing in Malibu to skiing in the Sierras. Dive into California’s rich tapestry of arts, heritage, and entertainment, or discover the state’s legacy as the birthplace of innovation and creativity.

A destination that sparks wonder and invites return, California is more than a place; it’s a state of mind. With Visit California leading the way, the world is invited to come play, explore, and experience all that makes the Golden State unforgettable.

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Visit California 2025 Visitor Guide